Spotify has launched a new feature called AI Playlist, available (initially) exclusively to Premium subscribers in the UK and Australia. The tool employs large language models to generate personalized playlists based on user text prompts. Users can refine their playlists with further instructions and access the feature through the Spotify mobile app on Android and iOS devices.
Spotify’s promo on its AI Playlist feature:
Key Takeaways:
- Personalized Music Curation: Spotify’s AI Playlist feature utilizes large language models to create personalized playlists tailored to user preferences.
- Beta Feature for Premium Subscribers: Currently in beta, the AI Playlist feature is accessible only to Spotify Premium subscribers in the UK and Australia.
- Refinement Options: Users can refine their playlists by providing additional instructions, such as genre preferences or mood adjustments.
- Accessible via Mobile App: The AI Playlist feature can be accessed through the Spotify mobile app on both Android and iOS devices, offering convenience and ease of use.
- Continued Innovation: This development reflects Spotify’s commitment to leveraging AI and machine learning technologies to enhance user engagement and music discovery.
Reference: Techcrunch